Pixel and Process

Teams are betting budgets, careers, and customer promises on AI. That makes measurement feel like a technical issue, but it is also a trust issue. When metrics drift from reality, leaders start to “manage the dashboard” instead of managing the business. And when the business value story is fuzzy, negotiations get harder, procurement stalls, and teams retreat to safer projects that do not create durable advantage. The question in the title sounds blunt, but the underlying